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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

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* Publisher:McGraw-Hill * Copyright:2012 * Language: English * ISBN13 :9780071769716 * Number Of Pages: 256 pages * Edition:1 The next game-changing sales method--fro... more on Jumia

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* Publisher:McGraw-Hill * Copyright:2012 * Language: English * ISBN13 :9780071769716 * Number Of Pages: 256 pages * Edition:1 The next game-changing sales method--fro... more on Jumia

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Technical Specifications

SKU:JU030BKAKHTMNAFAMZ
Model:BACCAH - 9780071769716
Author:Michael Bosworth, Ben Zoldan
Main Material:Paperback

Jumia's Description

  • Publisher:McGraw-Hill
  • Copyright:2012
  • Language: English
  • ISBN13 :9780071769716
  • Number Of Pages: 256 pages
  • Edition:1
The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2B sales arena: Solution Selling and CustomerCentric Selling. He is the author of Solution Selling and coauthor of CustomerCentric Selling. Ben Zoldan cofounded Story Leaders with Bosworth, a firm that helps engage, inspire, and influence customers and employees using the sales story.

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