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Visual Thinking : for Design

1,063 EGP
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* Format: Paperback * Number of Pages: 256 pages * Dimensions: 190.5 x 231.14 x 12.7mm * Weight: 498.95g * Publication date: 18 Apr 2008 * Publisher: Elsevier Science ... more on Jumia

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  • The best price of Visual Thinking : for Design by Jumia in Egypt is 1,063 EGP
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  • The first appearance of this product was on Mar 12, 2016

Technical Specifications

SKU:JU030BKAJC8VNAFAMZ
Model:9780123708960
Author:Colin Ware

Jumia's Description

  • Format: Paperback
  • Number of Pages: 256 pages
  • Dimensions: 190.5 x 231.14 x 12.7mm
  • Weight: 498.95g
  • Publication date: 18 Apr 2008
  • Publisher: Elsevier Science And Technology

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision, which views graphic designs as cognitive tools.

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