Since 1925, Lux has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi -our alluring beauty treats delight women in more than 100 countries worldwide every day. Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bath in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.