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Understanding Communication Theory : A Beginner's Guide

1,168 EGP
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* Format: Paperback * Number of Pages: 288 pages * Dimensions: 178 x 254 x 20mm * Weight: 734g * Publication date: 14 Sep 2015 * Publisher: Taylor and Francis Ltd Thi... more on Jumia

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  • The best price of Understanding Communication Theory : A Beginner's Guide by Jumia in Egypt is 1,168 EGP
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  • The first appearance of this product was on Oct 18, 2016

Technical Specifications

SKU:JU030BKAJ986NAFAMZ
Model:9780415748049
Author:Stephen M Croucher

Jumia's Description

  • Format: Paperback
  • Number of Pages: 288 pages
  • Dimensions: 178 x 254 x 20mm
  • Weight: 734g
  • Publication date: 14 Sep 2015
  • Publisher: Taylor and Francis Ltd

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory-the social scientific, interpretive, and critical approaches-and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

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