When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. آ آ With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen companyâ€”a business in the â€œboxâ€â€”figured out that there was growth to be found in the ...
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. آ آ With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen companyâ€”a business in the â€œboxâ€â€”figured out that there was growth to be found in the â€œbox.â€ And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. آ آ Your business can, too. And simply thinking â€œout of the boxâ€ is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start آ â€”a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). آ To make sense of the world, we all rely on assumptions, on modelsâ€”on what Luc de Brabandere and Alan Iny call â€œboxes.â€ If we are unaware of our boxes, they can blind us to risks and opportunities. آ This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: آ â€¢ Challenge your current perspectives. â€¢ Probe the possible. around you. â€¢ Diverge. even if they seem absurd. â€¢ Converge. Evaluate and select the ideas that will â€¢ . Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. آ Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joeâ€™s, will help you and your company overcome missed opportunities and stay ahead of the curve. آ This book isnâ€™t a simpleminded checklist. This is . آ And it will be fun. (We promise.) آ آ â€œExcellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.â€â€œ is a five-step guide that leverages the authorsâ€™ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in todayâ€™s competitive environment.â€ آ â€œ discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books Iâ€™ve read in a long time.â€ آ â€œAs impressive as teaching new tricks to old dogs, is both inspirational and practicalâ€”a comprehensive,آ step-by-step guide to sharpening oneâ€™s wits in order to harness creativity in the workplace.â€