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The Tipping Point

68 EGP
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* The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an ... more on Souq

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The Tipping Point Details

  • The best price of The Tipping Point by Souq in Egypt is 68 EGP
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  • Delivery fees are 20 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on May 10, 2016

Technical Specifications

Publisher:Hachette Book Group
Author:Malcolm Gladwell
Category Type:Novels & Stories
Book Language:English
Item EAN:2724320244989

Souq's Description

  • The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
  • Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
  • ISBN: 9780316679077

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