The Strategy And Tactics Of Pricing: A Guide To Profitable Decision Making: International Version Book Details

  • The best price of The Strategy And Tactics Of Pricing: A Guide To Profitable Decision Making: International Version Book by Jumia in Egypt is 440 EGP
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  • The first appearance of this product was on Dec 18, 2014

Technical Specifications

SKU:JU030BKAEF3PNAFAMZ
Color:Multi-Color
Model:9780132546133
Author:Thomas Nagle, John Hogan, Joseph Zale
Main Material:Not Applicable

Jumia's Description

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

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