The Media of Mass Communication

486 EGP
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* Format: Paperback * Number Of Pages: 504 pages * Dimensions: 215 x 275 x 16mm * Weight: 898g * Publication date: 08 Mar 2010 * Publisher: Pearson Education (US) Up... more on Jumia

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Technical Specifications

SKU:JU030BKAJ4ODNAFAMZ
Model:9780205719112
Product Dimensions:1071x843x87
Author:John Vivian

Jumia's Description

  • Format: Paperback
  • Number Of Pages: 504 pages
  • Dimensions: 215 x 275 x 16mm
  • Weight: 898g
  • Publication date: 08 Mar 2010
  • Publisher: Pearson Education (US)

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

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