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Generic The Fundamentals of Design Management Details

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Technical Specifications

SKU:JU030BKAJ6YCNAFAMZ
Model:9782940411078
Author:Kathryn Best

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 208 pages
  • Dimensions: 198 x 224 x 18mm
  • Weight: 698.53g
  • Publication date: 15 May 2010
  • Publisher: Bloomsbury Publishing PLC

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

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