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The Business of Sport Management Details

  • The best price of The Business of Sport Management by Jumia in Egypt is 390 EGP
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  • Similar products to The Business of Sport Management are sold at Jumia, Noon with prices starting at 1,728 EGP
  • The first appearance of this product was on Apr 02, 2016

Technical Specifications

SKU:JU030BKAKGXUNAFAMZ
Model:BACCAH - 9780273721338
Author:John Beech, Simon Chadwick
Main Material:Paperback

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Jumia's Description

  • Publisher: Pearson
  • Copyright: 2013
  • Language: English
  • ISBN13 : 9780273721338
  • Number Of Pages: 632 pages
  • Edition: 2
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

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