Strategic Marketing for Non-Profit Organizations: International Edition

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* Number Of Pages 528 * Publisher Pearson * Copyright 2008 * Edition 7 Edition For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses... more on Jumia

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Technical Specifications

SKU:JU030BKAEIPLNAFAMZ
Model:9780132345545
Color:Multi-Color
Author:Alan R Andreasen, Philip Kotler

Jumia's Description

  • Number Of Pages 528
  • Publisher Pearson
  • Copyright 2008
  • Edition 7 Edition

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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