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Strategic Marketing : An Introduction Details

  • The best price of Strategic Marketing : An Introduction by Jumia in Egypt is 236 EGP
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  • The first appearance of this product was on Jun 25, 2017

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SKU:JU030BK1JX72SNAFAMZ
Model:9780415208116
Author:Proctor

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Jumia's Description

  • Paperback - Number of Pages: 336 pages
  • Dimensions: 172.72 x 241.3 x 20.32mm - 521.63g
  • Publication date: 08 Sep 2000
  • Publisher: Taylor & Francis Ltd
  • Imprint: ROUTLEDGE
  • Publication City/Country: London, United Kingdom

1. Marketing Strategy: Introduction and Overview; 2. Portfolio Analysis; 3. Analysis of the Business Enterprise; 4. Industry Analysis; 5. Market Analysis; 6. Analysing Competition; 7. Analysing the Business Environment; 8. Analysing the Customer in the Market Place; 9. Sustainable Competitive Advantage and Generic Strategies; 10. Segmentation, Targeting and Positioning; 11. Marketing Mix Strategy; 12. Growth Strategies: Market Penetration, Innovation and Product-Market Expansion, Diversification and Vertical Integration; 13. Facilitating the Implementation of Strategy; 14. Market Planning and Implementing Marketing Strategy

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