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Strategic Intent Details

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  • The first appearance of this product was on Apr 04, 2016

Technical Specifications

SKU:JU030BKAKHF1NAFAMZ
Model:BACCAH - 9781422136546
Author:Gary Hamel & C. K. Prahalad
Main Material:Paperback

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Jumia's Description

  • Author: Gary Hamel & C. K. Prahalad
  • Publisher: McGraw-Hill
  • Copyright:2010
  • Language: English
  • ISBN13 :9781422136546
  • Number Of Pages: 112 pages
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.

Strategic Intent Price insights and history

  • The cheapest price of Strategic Intent in Egypt was 87 EGP from Jumia within the past 77 months
  • The highest price of Strategic Intent in Egypt was 96 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Strategic Intent in Egypt is 9 EGP from Jumia within the past 77 months
  • The average price of Strategic Intent in Egypt is 91.50 EGP from Jumia within the past 77 months

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