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Strategic Customer Service - By Goodman, John A. Details

  • The best price of Strategic Customer Service - By Goodman, John A. by Jumia in Egypt is 197 EGP
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  • The first appearance of this product was on Nov 02, 2017

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Jumia's Description

  • Category Type: Business Strategy
  • ISBN: 9780814413333
  • Author: Goodman, John A.
  • Publisher: Mcgraw-Hill
  • Binding: Paperback
  • Book Language: English
  • The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: - calculate the financial impact of good and bad customer service - make the financial case for customer service improvements - systematically identify the causes of problems - align customer service with their brand - harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom--using hard data--and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
  • ISBN: 9780814413333
  • Publisher: McGraw-Hill
  • Author: Goodman, John A.

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