Viktor & Rolf present the male equivalent of the famous
Flowerbomb fragrance (2005) and the second men's fragrance after
Antidote (2006) under the name of Spicebomb. The designer duo
wanted to give men the fragrance that is Flowerbomb to women, bearing in
mind that spices are for masculine scents what flower notes are for
feminine.
Spicebomb comes out in January 2012 as an explosive and extrovert oriental - woody and spicy composition. Perfumer
blended spices with sensual undertones; creating two diametrically
opposed fragrant accords: 1. the addictive and fiery one and 2. the
explosive and icy one. The fiery accord contains notes of chili,
saffron, leather, tobacco and vetiver. The explosive one includes
bergamot, grapefruit, elemi and pink pepper.
Fabien Baron designed the bottle so it looks like a hand grenade, which
“triggers” with the designer’s logo. The face of the campaign is a model
Sean O'Pry, photographed by Inez van Lamsweerde and Vinoodh Matadin.