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Selling and Sales Management

336 EGP
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* Publisher:Pearson * Copyright:2009 * Language: English * ISBN13 :9780273720652 * Number Of Pages: 568 pages * Edition:8 Selling and Sales Management 8/e is essentia... more on Jumia

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Selling and Sales Management Details

  • The best price of Selling and Sales Management by Jumia in Egypt is 336 EGP
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  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

SKU:JU030BKAKHT4NAFAMZ
Model:BACCAH - 9780273720652
Author:David Jobber, Geoff Lancaster
Main Material:Paperback

Jumia's Description

  • Publisher:Pearson
  • Copyright:2009
  • Language: English
  • ISBN13 :9780273720652
  • Number Of Pages: 568 pages
  • Edition:8
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

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