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Rubies in the Orchard Details

  • The best price of Rubies in the Orchard by Alef Bookstores in Egypt is 87 EGP
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  • Similar products to Rubies in the Orchard are sold at Diwan, Noon, Jumia with prices starting at 470 EGP
  • The first appearance of this product was on Apr 17, 2014

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Alef Bookstores's Description

POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick’s marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business – the kind of marketer who can sell “ice sculptures to Eskimos.” But her brilliant ideas aren’t simply the result of random inspiration; they’re the products of a systematic approach to marketing that any company — large or small — can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world’s most memorable and iconic brands, and the bull’s-eye strategies to sell them.

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