Want the London look? No matter how little sleep you get, wake up to uplifted lashes with Wonder'full Wake Me Up Black Mascara from Rimmel London. Its exclusive vitamin and cucumber extract formula makes lashes feel beautifully conditioned throughout the day. And thanks to the clever Precision Brush it is a snap to push lashes up and out and create a bold, wide-eyed look. The brush’s soft, lash-hugging fibres smoothly wrap each and every lash with defined, eye-opening volume, lifting and stretching them from root to tip without clumps. Totally uplifting! A nice daytime mascara, Wonder’full Wake Me Up Black Mascara is like an energy boost for lashes – perfect for hiding tell-tale signs of that all-night party! Use the precision brush to apply the mascara in a zigzag motion for maximum volume. A single coat provides eye-opening volume. After 2 coats, your lashes will practically touch your eyebrows. Add some zing to your make-up bag – as well as your morning routine – with Wonder’full Wake Me Up Black Mascara For eyes that look energized and revitalised. A lovely gift for a girlfriend, sister or even your mum!

Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.

Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy.

It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.