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Retailing Management: International Edition Details

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Technical Specifications

SKU:JU030BKAKGVTNAFAMZ
Model:BACCAH - 9781259060663
Author:Michael Levy
Main Material:Paperback

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Jumia's Description

  • Publisher: McGraw-Hill
  • Copyright: 2014
  • Language: English
  • ISBN13 : 9781259060663
  • Number Of Pages: 704 pages
  • Edition: 9
The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: the use of big data and analytical methods for decision making, the application of social media and smart phones for communicating with customers and enhancing their shopping experience, the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

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  • The cheapest price of Retailing Management: International Edition in Egypt was 461 EGP from Jumia within the past 77 months
  • The highest price of Retailing Management: International Edition in Egypt was 774 EGP from Jumia within the past 77 months
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  • The average price of Retailing Management: International Edition in Egypt is 617.50 EGP from Jumia within the past 77 months

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