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Retail Management : Text and Cases Details

  • The best price of Retail Management : Text and Cases by Jumia in Egypt is 165 EGP
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  • Similar products to Retail Management : Text and Cases are sold at Noon, Jumia with prices starting at 1,549 EGP
  • The first appearance of this product was on Jun 23, 2017

Technical Specifications

SKU:JU030BK0PQQF8NAFAMZ
Model:9789380578668
Author:Mathur

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Jumia's Description

  • Paperback - Number of Pages: 496 pages
  • Dimensions: 170.18 x 241.3 x 22.86mm - 703.06g
  • Publication date: 01 Jun 2011
  • Publisher: I K International Publishing House Pvt. Ltd
  • Publication City/Country: New Delhi, India
  • ISBN10: 9380578660

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers. Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas. The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.

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