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Relationship Marketing

661 EGP

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* Format: Paperback * Number Of Pages: 374 pages * Dimensions: 176 x 244 x 28mm * Weight: 662.24g * Publication date: 27 Apr 2009 * Publisher: Oxford University Press... more on Jumia

Check it on Jumia

* Format: Paperback * Number Of Pages: 374 pages * Dimensions: 176 x 244 x 28mm * Weight: 662.24g * Publication date: 27 Apr 2009 * Publisher: Oxford University Press... more on Jumia

Relationship Marketing Details

  • The best price of Relationship Marketing by Jumia in Egypt is 661 EGP
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Relationship Marketing are sold at Jumia with prices starting at 300 EGP
  • The first appearance of this product was on Mar 10, 2016
  • Amongst similar products of Relationship Marketing the cheapest price is 300 EGP from Jumia

Technical Specifications

SKU:JU030BKAJ4FVNAFAMZ
Model:9780199211562
Product Dimensions:961x693x110
Author:Mark Godson

Jumia's Description

  • Format: Paperback
  • Number Of Pages: 374 pages
  • Dimensions: 176 x 244 x 28mm
  • Weight: 662.24g
  • Publication date: 27 Apr 2009
  • Publisher: Oxford University Press

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guinness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future. Online Resource Centre For lecturers: Answers to case and discussion questions PowerPoint slides For students: Internet exercises Web links Extra case material Flashcard glossary

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