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Qualitative Methods In Business Research Details

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Technical Specifications

SKU:JU030BK09D0N0NAFAMZ
Model:9781412903172
Author:Eriksson

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Jumia's Description

  • Format: Paperback -
  • Number of Pages: 352 pages
  • Dimensions: 170.18 x 238.76 x 20.32mm - 544.31g
  • Publication date: 14 Apr 2008
  • Publisher: SAGE Publications Inc
  • Publication City/Country: Thousand Oaks, United States

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative ReportCovering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

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  • The cheapest price of Qualitative Methods In Business Research in Egypt was 387 EGP from Jumia within the past 77 months
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