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Public Relations: Strategies and Tactics

272 EGP

* Number Of Pages 612 * Publisher Allyn & Bacon * Copyright 2009 * Edition 9 Edition Public Relations: Strategies and Tactics, 9/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, University of Missouri Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, ... more on Jumia

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Technical Specifications

SKU:JU030BKAEJO3NAFAMZ
Model:9780205581481
Color:Multi-Color
Author:Dennis Wilcox, Glen Cameron

Jumia's Description

  • Number Of Pages 612
  • Publisher Allyn & Bacon
  • Copyright 2009
  • Edition 9 Edition

Public Relations: Strategies and Tactics, 9/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, University of Missouri Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media. New to the ninth edition:

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