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Promotional Screen Industries

383 EGP

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* Publisher: Taylor & Francis Ltd * Copyright: 2015 * Language: English * ISBN13 : 9780415831666 * Number Of Pages: 236 pages * Edition: NEW From the trailers and... more on Jumia

Check it on Jumia

* Publisher: Taylor & Francis Ltd * Copyright: 2015 * Language: English * ISBN13 : 9780415831666 * Number Of Pages: 236 pages * Edition: NEW From the trailers and... more on Jumia

Promotional Screen Industries Details

  • The best price of Promotional Screen Industries by Jumia in Egypt is 383 EGP
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  • The first appearance of this product was on Mar 20, 2016

Technical Specifications

SKU:JU030BKAJEONNAFAMZ
Model:BACCAH - 9780415831666
Author:Paul Grainge, Catherine Johnson
Main Material:Paperback

Jumia's Description

  • Publisher: Taylor & Francis Ltd
  • Copyright: 2015
  • Language: English
  • ISBN13 : 9780415831666
  • Number Of Pages: 236 pages
  • Edition: NEW
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional screen industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, paul grainge and catherine johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the uk, us and china, promotional screen industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a show more

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