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Principles and Practice of Marketing by David Jobber - Paperback Details

  • The best price of Principles and Practice of Marketing by David Jobber - Paperback by Jumia in Egypt is 1,191 EGP
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  • The first appearance of this product was on Nov 21, 2017

Technical Specifications

SKU:JU030BK1E455QNAFAMZ

Jumia's Description

  • Category Type: Marketing & Sales
  • ISBN: 9780077174149
  • Number of Pages: 960
  • Edition: Eighth
  • Weight: 1.44 kg
  • Publication Year: 2016

The fully updated Eighth of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life.

  • Genre: Marketing & Sales
  • Author: David Jobber and Fiona Ellis-Chadwick
  • Format: Paperback
  • Book Language: English
  • Book Origin: United States
  • Publisher: McGraw-Hill Inc. US
  • Publication Year: 2016
  • ISBN: 9780077174149
  • Edition: Eighth
  • Number of Pages: 960
  • Product Dimensions: 10.4 x 7.6 x 1.4 cm
  • Product Weight: 1.44 kg

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