Prince Lionheart is a second-generation, family-owned and operated baby products company that was founded in 1973 with three core principles: quality, innovation and outstanding servicePrince Lionheart's Chocolate Brown cushiony foam absorbs impact and lessens the chance of a collison with a sharp corner causing serious injury to young children. Double-sided adhesive tape keeps the foam securely in place and can be removed quickly and easily when no longer needed. All Prince Lionheart cushiony safety foam products are fire-retardent, non-toxic and latex-free.