Preface To Marketing Management Paperback English by J. Paul Peter - 01 Nov 2007 Details

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Technical Specifications

Author:J. Paul Peter, James H. Donnelly
ISBN 13:9780071283359
Language:English
Publisher:McGrawHill Education Europe
Edition Number:11
Number of Pages:288
About the Author:J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
Book Description:Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Publication Date:01 Nov 2007

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