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Generic Preface to Marketing Management Details

  • The best price of Generic Preface to Marketing Management by Jumia in Egypt is 617 EGP
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Technical Specifications

SKU:JU030BKAJB8GNAFAMZ
Model:9780071221115
Author:J Paul Peter

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 288 pages
  • Dimensions: 202 x 252 x 12mm
  • Weight: 439.98g
  • Publication date: 01 Jan 2011
  • Publisher: McGraw-Hill Education - Europe

"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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