Persuasive Communication - 2Nd Edition By James B. Stiff And Paul A. Mongeau (2002) Details
The best price of
Persuasive Communication - 2Nd Edition By James B. Stiff And Paul A. Mongeau (2002) by
Amazon
in Egypt is
360 EGP
Available payment methods are
Cash on DeliveryCredit CardE-Payment
The first appearance of this product was on May 19, 2018
Technical Specifications
ISBN:
9781572307025.0
Author:
James B. Stiff Phd and Paul A. Mongeau Phd
Item EAN:
2724298102076
Publisher:
Guilford Publications
Category Type:
Psychology & Philosophy
Amazon's Description
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses