Organisations, Competition And The Business Environment paperback english Details

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Technical Specifications

Author:Andre Clark
ISBN 13:9780201619089
Language:English
Publisher:Financial Times Prentice Hall
Edition Number:1
Number of Pages:432
Book Description:Organizations, Competition and the Business Environment has three distinct aims. Firstly, to develop an understanding of the context in which firms operate. Secondly, to build a stock of knowledge about the different components of the Business Environment, with particular reference to the UK and Europe. Thirdly, to investigate how firms interpret the Business Environment and their role within it, since this will affect both how they deal with changes in it, and how they go about `managing' it to achieve their strategic objectives. Organizations, Competition and the Business Environment provides a rigorous introduction to the Business Environment from the perspective of the firm. Parts I and II of the text are designed to meet the needs of those undertaking HND and introductory undergraduate courses in Business Studies. Part III develops issues raised in the first two parts and makes the overall package suitable for MBA students as well.

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