Master predictive analytics, from start to finish start with strategy and management master methods and build models transform your models into highly-effective code-in both python and r this one-of-a-kind book will help you use predictive analytics, python, and r to solve real business problems and drive real competitive advantage. You'll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both python and r-not complex math. Step by step, you'll walk through defining problems, identifying data, crafting and optimizing models, writing effective python and r code, interpreting results, and more. Each chapter focuses on one of today's key applications for predictive analytics, delivering skills and knowledge to put models to work-and maximize their value. Thomas w. Miller, leader of northwestern university's pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you're new to predictive analytics, you'll gain a strong foundation for achieving accurate, actionable results. If you're already working in the field, you'll master powerful new skills. If you're familiar with either python or r, you'll discover how these languages complement each other, enabling you to do even more