Far-reaching changes in attitudes and family structures have been redefining the workforce for more than two decades – yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. In “Mass Career Customization”, the authors argue convincingly to extend this popular and profitable concept to the workplace. As the working population shrinks, maintaining industry advantage will depend largely on keeping employees engaged and connected. “Mass Career Customization” provides a framework for organisational adaptability that will do just that.