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Marketing : The Core

353 EGP
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* Format: Hardback * Number of Pages: 512 pages * Dimensions: 215.9 x 274.32 x 25.4mm * Weight: 1,111.3g * Publication date: 01 Dec 2008 * Publisher: McGraw-Hill Educa... more on Jumia

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  • The best price of Marketing : The Core by Jumia in Egypt is 353 EGP
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  • The first appearance of this product was on Mar 11, 2016
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Technical Specifications

SKU:JU030BKAJBRXNAFAMZ
Model:9780073381060
Author:William Rudelius, Roger A Kerin, Steven Hartley

Jumia's Description

  • Format: Hardback
  • Number of Pages: 512 pages
  • Dimensions: 215.9 x 274.32 x 25.4mm
  • Weight: 1,111.3g
  • Publication date: 01 Dec 2008
  • Publisher: McGraw-Hill Education - Europe

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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