Marketing Strategy And Competitive Positioning Details

  • The best price of Marketing Strategy And Competitive Positioning by Jumia in Egypt is 440 EGP
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  • Similar products to Marketing Strategy And Competitive Positioning are sold at Jumia with prices starting at 660 EGP
  • The first appearance of this product was on Nov 11, 2014

Technical Specifications

SKU:JU030BKAEJ3LNAFAMZ
Color:Multi-Color
Model:9780273740933
Author:Graham Hooley , Brigitte Nicoulaud , Nigel F. Piercy
Main Material:Not Applicable

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Jumia's Description

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

Marketing Strategy And Competitive Positioning Price insights and history

  • The cheapest price of Marketing Strategy And Competitive Positioning in Egypt was 379 EGP from Jumia within the past 76 months
  • The highest price of Marketing Strategy And Competitive Positioning in Egypt was 440 EGP from Jumia within the past 76 months
  • The price difference between the cheapest and highest price of Marketing Strategy And Competitive Positioning in Egypt is 61 EGP from Jumia within the past 76 months
  • The average price of Marketing Strategy And Competitive Positioning in Egypt is 419.67 EGP from Jumia within the past 76 months

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