Marketing Strategy and Competitive Positioning

362 EGP
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* Number Of Pages 632 * Publisher Prentice Hall * Copyright 2012 * Edition 5th Revised Edition Edition Marketing Strategy and Competitive Positioning 5e deals with the p... more on Jumia

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Technical Specifications

SKU:JU030BKAEJ3LNAFAMZ
Model:9780273740933
Color:Multi-Color
Author:Graham Hooley , Brigitte Nicoulaud , Nigel F. Piercy

Jumia's Description

  • Number Of Pages 632
  • Publisher Prentice Hall
  • Copyright 2012
  • Edition 5th Revised Edition Edition

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

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