Marketing Planning : A Global Perspective

441 EGP

* Format: Paperback * Number of Pages: 400 pages * Dimensions: 75 x 98 x 10mm * Weight: 864g * Publication date: 01 Jul 2010 * Publisher: McGraw-Hill Education - Europe The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing ... more on Jumia

Buy it from Jumia

Product Details

  • The best price of Marketing Planning : A Global Perspective by Jumia in Egypt is 441 EGP
  • Available payment methods are
    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Marketing Planning : A Global Perspective are sold at CAIRO BOOKS, Jumia with prices starting at 134.50 EGP
  • The first appearance of this product was on Mar 12, 2016
  • Amongst similar products of Marketing Planning : A Global Perspective the cheapest price is 134.50 EGP from CAIRO BOOKS

Technical Specifications

SKU:JU030BKAJBRKNAFAMZ
Model:9780077127138
Author:Svend Hollensen

Jumia's Description

  • Format: Paperback
  • Number of Pages: 400 pages
  • Dimensions: 75 x 98 x 10mm
  • Weight: 864g
  • Publication date: 01 Jul 2010
  • Publisher: McGraw-Hill Education - Europe

The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.

Reviews of Marketing Planning : A Global Perspective

  • No reviews exist yet for this product.

Similar Products

ProductStorePricePayment methodsDelivery timeFees

Store: CAIRO BOOKS

Price: 134.50 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: CAIRO BOOKS

Price: 252 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: Jumia

Price: 449 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 513 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 513 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 623 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 715 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it