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Marketing Green Building Services : Strategies for Success Details

  • The best price of Marketing Green Building Services : Strategies for Success by Jumia in Egypt is 434 EGP
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  • The first appearance of this product was on Jun 25, 2017

Technical Specifications

SKU:JU030BK0EGCSKNAFAMZ
Model:9780750684743
Author:Yudelson

Jumia's Description

  • Paperback - Number of Pages: 312 pages
  • Dimensions: 188 x 232 x 18mm - 961.61g
  • Publication date: 01 Dec 2007
  • Publisher: Taylor & Francis Ltd
  • Imprint: Architectural Press
  • Publication City/Country: Oxford, United Kingdom

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and com...

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