Marketing Channels: United States Edition

440 EGP

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* Number Of Pages 624 * Publisher Prentice Hall * Copyright 2006 * Edition 7 Edition For advanced undergraduate and/or graduate-level courses in Distribution Channels, M... more on Jumia

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* Number Of Pages 624 * Publisher Prentice Hall * Copyright 2006 * Edition 7 Edition For advanced undergraduate and/or graduate-level courses in Distribution Channels, M... more on Jumia

Marketing Channels: United States Edition Details

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Technical Specifications

SKU:JU030BKAEINANAFAMZ
Color:Multi-Color
Model:9780131913462
Author:Anne Coughlan, Erin Anderson, Louis Stern, Adel El-Ansary

Jumia's Description

  • Number Of Pages 624
  • Publisher Prentice Hall
  • Copyright 2006
  • Edition 7 Edition

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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