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Generic Marketing Channels: United States Edition By Springer Details

  • The best price of Generic Marketing Channels: United States Edition By Springer by Jumia in Egypt is 528 EGP
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  • The first appearance of this product was on Nov 03, 2017

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Jumia's Description

  • Category Type: Self Help
  • ISBN: 9780131913462
  • Author: Anne Coughlan, Erin Anderson, Louis Stern, Adel El-Ansary
  • Publisher: Springer
  • Binding: Paperback
  • Book Language: English
  • For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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