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Marketing Analytics : A Practical Guide to Real Marketing Science Details

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Technical Specifications

SKU:JU030BK0NZAH0NAFAMZ
Model:9780749474171
Author:Grigsby

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Jumia's Description

  • Paperback - Number of Pages: 248 pages
  • Dimensions: 154 x 236 x 14mm - 320g
  • Publication date: 03 Jul 2015
  • Publisher: Kogan Page Ltd
  • Publication City/Country: London, United Kingdom
  • Language: English

""Marketing Analytics" is a good resource for someone who has just started out in analytics or has interest in marketing analytics. The introduction to the theory and concept behind using a particular technique to solve a specific problem helps the reader better understand the application of statistical methods. The detailed business cases, explained in story form help see the real-world example of the analytical model adopted for the problem."--Prasanna Bidkar "Right Mix Technologies "

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