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Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

302 EGP

* Publisher:Pearson * Copyright:2010 * Language: English * ISBN13 :9780132542050 * Number Of Pages: N/A * Edition:10 For undergraduate Principles of Marketing courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant ... more on Jumia

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  • The best price of Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card) by Jumia in Egypt is 302 EGP
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  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

SKU:JU030BKAKHMNNAFAMZ
Model:BACCAH - 9780132542050
Main Material:Paperback
Author:Gary Armstrong, Philip Kotler

Jumia's Description

  • Publisher:Pearson
  • Copyright:2010
  • Language: English
  • ISBN13 :9780132542050
  • Number Of Pages: N/A
  • Edition:10
For undergraduate Principles of Marketing courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

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