The rich color pigments in the Color Riche formula of L'Oreal Paris Color Riche Lipstick Matte Hype are extremely pure and sophisticated and provide a strong orange color result with a sophisticated matte finish. The nutrients help also to keep lips soft, smooth and supple. The iconic bar lips reinvents Color Riche and acquires a matte texture. A formula with intense pigments jojobay velvety oil fields. An intense matte finish without giving hydration and tone matte confort.