French tennis player Rene Lacoste created his first polo shirt in
1927. Its code is L.12.12. ("L" stands for Lacoste, the number 1
symbolizes the "Petit Piqué” material used, 2 represents short sleeves and
12 is the number of prototypes made before the final product). Lacoste launches
three new masculine fragrances inspired by their polo shirts. Three perfumes
match three colors of the polos: white, blue and green.
Three
new men's fragrances L.12.12. White, L.12.12. Blue and L.12.12. Green, in
addition to a common sporting note, each possesses a different olfactory
character. White represents simplicity, elegance and freshness, blue symbolizes
intensity, aquatic life and manhood, and green stands for nature and good
vibrations.
L.12.12.
Blue is an intense and masculine aromatic scent of fern, which opens with
peppermint extract and grapefruit, complemented with aromatic sage, orange
blossom, patchouli and oak moss.
Lacoste
L.12.12. design is simple and elegant with the brand’s sophistication and
symbolism. The bottles are sleek and minimalistic with a distinctive logo of
the brand - the famous crocodile embroidered cloth. The texture on the surface
of the bottle reminds of that of a polo shirt.