Lip Couture's rich waterproof shades will leave a velvety, matte finish that never transfers. Experiment with our boldest high pigmented shades -- from neutral to solid black. With its innovative formula that glides on as liquid and dries matte, you are sure to turn heads! Use the Lip Couture Remover to effortlessly remove the lipstick and leave your lips super moisturized and cushiony soft.Care recommendation: please note, Liquid to matte lipsticks contain a drying agent to deliver the liquid to matte effect. To extend the life of  your lippies It is recommended to close tightly after each use, keep away from direct sunlight and store in a cool/room temp area.For best results: Exfoliate and moisturize lips 15-20 minutes prior to application Wipe off excess moisture on lips Apply a thin clean coat and let dry completely before rubbing lips together.