When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Johnson's baby shampoo is our mildest formula shampoo that is specially designed to gently cleanse your baby's fine hair and delicate scalp. It quickly lathers and rinses easily, leaving the hair soft, shiny and manageable and feeling healthy and clean. Made with no more tears formula that is gentle to the eyes as pure water, Johnson's baby shampoo is hypoallergenic, ph balanced and is great for kids and adults too. Johnson's baby care products., trusted by moms for over 125 years!