Introduction To Information Systems Paperback English by George M. Marakas - 3/7/2012 Details

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Technical Specifications

Author:George M. Marakas, James A. O'Brien
Language:English
Publisher:McGraw-Hill Education - Europe
Edition Number:16
Number of Pages:768
Book Description:O'brien's introduction to information systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current it technologies such as the internet, intranets, and extranets for enterprise collaboration, and how it contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) Taught from a managerial perspective. O'brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
Publication Date:3/7/2012

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Introduction To Information Systems Paperback 16

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