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Internet Marketing : Integrating Online and Offline Strategies

189 EGP
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* Publisher:Cengage Learning * Copyright:2007 * Language: English * ISBN13 :9780759392786 * Number Of Pages: 395 pages * Edition:2 This text provides comprehensive co... more on Jumia

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Internet Marketing : Integrating Online and Offline Strategies Details

  • The best price of Internet Marketing : Integrating Online and Offline Strategies by Jumia in Egypt is 189 EGP
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  • The first appearance of this product was on Apr 04, 2016

Technical Specifications

SKU:JU030BKAKHD8NAFAMZ
Model:BACCAH - 9780759392786
Main Material:Paperback
Author:Mary Lou Roberts

Jumia's Description

  • Publisher:Cengage Learning
  • Copyright:2007
  • Language: English
  • ISBN13 :9780759392786
  • Number Of Pages: 395 pages
  • Edition:2
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

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