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International Marketing Strategy Paperback 5 Details

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Technical Specifications

ISBN-10:1844807630
Author 1:Isobel Doole
Author 2:Robin Lowe
Language:English
Publisher:Cengage Learning, Inc
Edition Number:5
Number of Pages:480
Book Description:The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
Publication Date:24-Jan-08

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International Marketing Strategy Paperback 5

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  • The cheapest price of International Marketing Strategy Paperback 5 in Egypt was 286 EGP from Noon within the past 57 months
  • The highest price of International Marketing Strategy Paperback 5 in Egypt was 576 EGP from Noon within the past 57 months
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