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International Marketing Strategy

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* Number Of Pages 462 * Publisher Thomson Learning * Copyright 2008 * Edition 5th Revised Edition Edition The fifth edition of this best selling text, International Mark... more on Jumia

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International Marketing Strategy Details

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Technical Specifications

SKU:JU030BKAEJ6TNAFAMZ
Color:Multi-Color
Model:9781844807635
Author:Doole, IsobelLowe, Robin

Jumia's Description

  • Number Of Pages 462
  • Publisher Thomson Learning
  • Copyright 2008
  • Edition 5th Revised Edition Edition

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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