International Marketing Strategy

239 EGP In stock

* Number Of Pages 462 * Publisher Thomson Learning * Copyright 2008 * Edition 5th Revised Edition Edition The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and ... more on Jumia

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Product Details

  • The best price of International Marketing Strategy by Jumia in Egypt is 239 EGP
  • Available payment methods are
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on Nov 14, 2014

Technical Specifications

  • SKU:

    JU030BKAEJ6TNAFAMZ

  • Model:

    9781844807635

  • Color:

    Multi-Color

  • Author:

    Doole, IsobelLowe, Robin

Jumia's Description

  • Number Of Pages 462
  • Publisher Thomson Learning
  • Copyright 2008
  • Edition 5th Revised Edition Edition

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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