International Business

362 EGP
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* Publisher:Pearson * Copyright:2012 * Language: English * ISBN13 :9780273760979 * Number Of Pages: 800 pages * Edition:6 International Business provides students wit... more on Jumia

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  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

SKU:JU030BKAKHJ1NAFAMZ
Model:BACCAH - 9780273760979
Main Material:Paperback
Author:Alan M. Rugman, Simon Collinson

Jumia's Description

  • Publisher:Pearson
  • Copyright:2012
  • Language: English
  • ISBN13 :9780273760979
  • Number Of Pages: 800 pages
  • Edition:6
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

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